Being a business owner, we all know that clients are the core of the business. Therefore, it’s important to WOW them with your service so they never think of engaging anyone else!
We understand the importance of wowing our clients and making them feel valued. Here are a few simple processes we have implemented to make the relationship with our clients official.
Around Christmas time, we developed a list of our most valued clients and delivered them some Christmas Joy! The list consisted of about 60 individuals & businesses, where we crafted together gift boxes, as a token of our appreciation for their commitment to us and all the work they do with us.
A gesture like this shows appreciation and that the individual is valued and important. Making someone feel appreciated and special goes a long way in terms of a business relationship. A $50 gift box could turn into a thirty thousand dollar job, simply because they like your company, feel valued by your company and have a relationship with you. It keeps you front of mind with your client.
We also deliver Happy Birthday messages and gifts to our most valued clients. Remembering and acknowledging a special and personal day creates that WOW factor. In some workplaces, colleagues don’t even remember birthdays, so when a random plumbing business remembers, clients are amazed! That random plumbing business is no longer random and is now the only plumbing business you will engage! See the power?
Monthly Messages of Appreciation
The first of every month, we personally hand-write 3-5 letter of appreciation to clients who have been fantastic to us recently. This tactic is more for Property Professionals we work with such as Body Corporates, Property Managers and Realestate businesses. This gesture highlights to the client that ‘hey, you worked god-damn hard this past month and it DID NOT GO UNNOTICED! Thank-you!’ Who would expect a letter like that? We once had a client call up almost in tears saying the note had made her day! This keeps us front of mind and demonstrates our appreciation for their personal hard work, because it’s possible they don’t get much appraisal from their superiors!
Follow-Up when they least expect it
Touching base with a client and following up when they wouldn’t expect it, shows interest in them and that you value them and their decision. For example, we follow-up with clients not long after they have had a quote sent to them. This demonstrates an interest in the client and that we care about the outcome. I remember when we first started this process and still currently, clients come across as quiet surprised by the follow-up and are always appreciative and grateful. It’s a great way to stay front of mind and the more you touch base with a client, the more memorable you will become.
Have you got any awesome ideas that WOW your clients? We would love to hear about them!